Parajet

Parajet had recently updated their branding to a sleek, more modern take, whilst still retaining the essence of their original logo.

The refreshed logo embraces a more refined and sleek design, removing the icon to create a stronger, more modern aesthetic. With sharper, more angular lines, the new logo evokes an aerospace-inspired feel, aligning with the brand’s forward-thinking vision. By removing the outdated three-propeller icon, which no longer reflects the brand’s current products, the logo now stands boldly on its own.

The redesign of Parajet’s brand guidelines was a strategic shift toward a more polished and ambitious identity. Building on their rebranded logo, we introduced a more readable, user-friendly font and transformed the brand’s lighter blue tones into a sophisticated deep navy, maintaining the essence of their signature color while adding maturity and refinement. These updates were designed to create a cohesive look across all platforms, reflecting the brand’s evolving vision.

Beyond visual updates, the new brand guidelines also defined Parajet’s mission and tone, areas that were previously unclear. By establishing the core message of the brand and integrating the new slogan, ‘Live Life Above,’ the guidelines now articulate Parajet’s aspirational vision and positioning. This comprehensive framework ensures consistency in both messaging and design, empowering the brand to project a confident, unified identity as it moves forward. This rebrand was seen with great feedback from Parajet’s consumers.

As part of Parajet’s brand evolution, the company aimed to refresh its website to reflect its new position as a premium, industry-leading brand. The previous website struggled with navigation, lacked design cohesion, and didn’t fully support the B2C strategy Parajet sought to develop.

Guided by the new brand guidelines, we set out to create a visually appealing and user-friendly experience. The focus was on developing an intuitive home and store page, enhanced with high-quality 3D renders and engaging video content that highlighted Parajet’s innovative products. While some of the more ambitious prototype pages designed in Figma were not implemented due to budget constraints, the final site successfully embodied the brand’s refined identity, providing a seamless experience that captured Parajet's forward-thinking vision.

In early 2024, Parajet was set to launch the highly anticipated Maverick 2, seven years after the original Maverick’s success, which had solidified the brand’s leadership in the paramotoring world. The challenge was to maintain the Maverick's reputation for durability and quality while introducing an innovative, exciting new product for the industry.

Collaborating closely with the 3D design team, we created highly detailed, realistic renders that captured every nuance of the Maverick 2. These renders were integrated into the updated website and promotional videos, delivering a visual experience that set a new standard in both Parajet’s marketing and the broader paramotoring community.

Alongside the Maverick 2 launch, promotional materials were created for the Maverick Neon, a reimagined version of the original Maverick aimed at the budget-conscious market. With three vibrant color variants inspired by 80s neon aesthetics, the Maverick Neon offered a fresh take on the original without detracting from the premium positioning of the Maverick 2.

The imagery for the Maverick Neon embraced bold, vibrant themes, distinguishing it from the more subdued, sophisticated feel of the Maverick 2, while breathing new life into the classic model.

The LE (Launch Edition) logo and material was created for 10 exclusive Maverick 2 paramotors with all of the upgrades you can think of, these sold out within the first few weeks of the announcement.

Parajet’s updated branding and digital transformation represented a significant leap forward for the company, shifting from its original B2B sales model to a more user-focused, B2C approach. This strategic pivot, informed by insights from both Parajet and the broader paramotoring community, set a new benchmark for the industry. By embracing innovation and refining its visual identity, Parajet has not only strengthened its connection with customers but has also raised the standard for excellence within the paramotoring world.