I help businesses understand what’s holding their website, product or customer experience back and turn those insights into better performing digital experiences.
Increase in conversion after Experience Optimisation
Average time from audit to delivery
Of clients say the process worked and would choose us again
Designing websites, apps and digital products
Eventually, what was once a good, solid experience becomes complicated, inconsistent and difficult to use.
I look at your digital experience from both the business and customer perspective — analysing UX, UI, journeys, content, accessibility, performance, conversion and consistency.
The result is a clear picture of what’s working, what’s getting in the way and where the biggest opportunities lie.
Not every issue deserves fixing. I translate findings into a prioritised roadmap based on customer impact, business value and effort.
You’ll know what to fix first, what can wait, and where investment will make the biggest difference.
I can work alongside your team to design and implement the improvements — from individual journeys and interfaces to design systems and wider product experiences.
Where you need ongoing senior input, I can also provide fractional design leadership, giving you experienced design direction without the commitment of building a permanent team.
I work closely with internal teams to improve digital experiences without unnecessary complexity or disruption.
An independent review of your website or product against WCAG 2.2 AA and recognised usability principles. You see the barriers real people hit, not just what an automated scanner flags, and exactly how to fix them.
Contact us More about accessibility auditsI map the journeys that drive revenue or enquiries (sign-up, checkout, quote, contact) and find where people hesitate or drop out. Then I design and test improvements to the steps that matter most, rather than redesigning everything.
Contact usEvidence before opinion. I talk to your customers and watch them use your product, so design decisions are grounded in what people actually do, not what the team assumes.
Contact usSenior design leadership one or two days a week. I set direction, raise the quality bar and support your team or agencies, without the cost and commitment of a full-time head of design.
Contact us More about fractional design leadershipA shared set of components, patterns and guidelines that keeps your product consistent as it grows, and makes design and development faster.
Contact usStrategic and hands-on support across the product lifecycle, from shaping a new idea to improving a mature platform.
Contact usFrom complex marketplaces to financial platforms, I’ve worked on digital products where usability, trust and performance matter.
Complex financial technology products where clarity builds trust.
Search and booking journeys for tour operators and travel agents.
Configurators, finance and complex auction systems.
Turning expertise into solid professional services enquiries.
Making complex impact easy to understand.
Two-sided platforms that work for buyers and sellers.
Onboarding, activation and retention that scale.
Accessible, trusted services for patients and staff.
Phil BirdFounder, NovaFori Ltd
“The team at Layer 2 played a pivotal role in the success of Novafori. From crafting a distinctive brand identity to designing our website, marketing assets and digital product, they delivered exceptional results at every stage. Their creativity, attention to detail, and collaborative approach made them an invaluable partner.”
Sam WedgewoodFounder, Blakcro
“Layer 2 brought our brand and website to life with incredible creativity and precision. They designed a bold, modern identity and a sleek, intuitive site that perfectly represents Blakcro. The team was professional, innovative, and great to work with.”
Spencer KnightsbridgeChief Technology Officer, Law Debenture
“Layer2 Studio have been excellent partners across multiple projects. They’re highly responsive, deliver quality work, and have a knack for quickly interpreting our requirements without endless back-and-forth. Genuinely collaborative approach.”
John LeeCIO, IT Consultant, Board Director
“Layer2 consistently delivers work of the highest quality. Their ability to translate complex requirements into clear, elegant design solutions is impressive. They are proactive, reliable, and a pleasure to work with — a team I would gladly recommend to any organisation.”
