Experience Optimisation
At Layer2, we specialize in Experience Optimisation (XO) - refining and enhancing existing digital products to improve usability, engagement, and overall performance.
What is XO?
Experience Optimisation (XO) is a process of refining and enhancing a product’s UX/UI based on user feedback, data analysis, and usability testing. It focuses on reducing friction, improving usability, and increasing engagement by iterating on design, functionality, and interactions. XO ensures that digital experiences evolve to meet user needs and business goals effectively.
How does it work?
We collaborate with your business to analyse, identify, and eliminate friction points in your UX/UI, ensuring seamless, high-impact user experiences. Whether it's a website, mobile app, or digital platform, we bring fresh insights, strategic design improvements, and cost-effective solutions to elevate your product and maximize its potential.
01
Assess
We begin with a deep dive into your platform, conducting a comprehensive UX and UI health check to identify usability issues, inconsistencies, and areas for improvement. Our expert team analyses layout efficiency, navigation, accessibility, and overall design coherence to ensure your product delivers an optimal user experience.
02
Report
Once the assessment is complete, we compile our findings into a detailed report. This includes a prioritized list of issues, categorized by severity and impact, along with explanations of how they affect usability. Our reporting process is designed to be clear, structured, and easy to act on, ensuring you have a roadmap for improvement.
03
Propose
Rather than just pointing out issues, we go a step further by creating high-fidelity design solutions. Using interactive Figma prototypes, we provide visual examples of how to enhance your platform’s usability, accessibility, and aesthetic appeal. These designs help you see the before-and-after impact before development begins.
04
Integrate
We don’t just hand over designs and walk away - we work alongside your development team to seamlessly integrate improvements into your product. Whether through guidance, collaboration, or hands-on support, we ensure that the proposed changes are implemented efficiently and effectively, leading to a more polished and user-friendly experience.
What Benefits Does it Provide?
Improved Usability
We optimize navigation and interactions to make your digital product more intuitive and user-friendly. By reducing complexity and streamlining workflows, users can achieve their goals more easily.
= Enhanced User Engagement
A seamless experience keeps users engaged, reduces frustration, and boosts retention. When interactions feel effortless, users are more likely to return and stay invested in your product.
Accessibility
We enhance key accessibility factors like colour contrast, readable typography, and keyboard navigation to create an inclusive experience. These improvements help users of all abilities interact with your platform effortlessly.
= Reduces Friction
Accessibility isn’t just about compliance—it benefits everyone. Smoother interactions and reduced barriers improve usability for all users, making your product more welcoming and frustration-free.
Adaptability
Whether you need quick design fixes or a full system overhaul, our approach ensures that your product evolves efficiently. Standardized components make scaling and updates simpler and more cost-effective.
= Long-Term Sustainability
A well-structured design system creates consistency across your platform, ensuring long-term sustainability. This foundation makes future enhancements faster, easier, and more efficient.
Data-Driven Growth
We use user feedback and analytics to inform continuous improvements, ensuring that your product evolves alongside changing user needs and industry trends.
= Competitive Advantage
A well-optimized experience sets you apart from competitors, helping you attract and retain more users. By staying ahead of the curve, your product remains a market leader.
A Cost Effective Strategy.
Product Experience Optimization (XO) is a cost-effective strategy because it focuses on improving existing digital products rather than expensive overhauls or full redesigns.
Maximizes Existing Investments
Instead of rebuilding from scratch, XO enhances what’s already working, refining UX/UI based on real user data to drive incremental, high-impact improvements.
Reduces
Customer Support Costs
Instead of rebuilding from scratch, XO enhances what’s already working, refining UX/UI based on real user data to drive incremental, high-impact improvements.
Increases
Conversions, Without Marketing
Instead of rebuilding from scratch, XO enhances what’s already working, refining UX/UI based on real user data to drive incremental, high-impact improvements.
Minimizes
Development Waste
Instead of rebuilding from scratch, XO enhances what’s already working, refining UX/UI based on real user data to drive incremental, high-impact improvements.
Book a free 1:1 consultation.
Quality + Expertise
Tailored For You
Focused on Results
